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“Di dalam Indonesia Content Marketing Awards 2020, strategi, implementasi dan hasil dari inisiasi content marketing yang dilakukan oleh peserta dari sektor swasta, pemerintahan dan BUMN menjadi landasan penilaian bagi para juri,” ujar Sigit Triwahyu, Head Judge ICMA 2020.
Setelah melalui beragam 4 tahapan penjurian, sebuah aplikasi perbankan digital, Jenius, memperoleh 3 penghargaan di ajang Indonesia Content Marketing Awards (ICMA) 2020 yaitu The Best Content Marketing Implementation dalam industri “Banking”, “The Best use of Brand Website” dan “The Content Marketing Implementation of The Year”. Keseriusan Jenius dalam mengimplementasikan strategi content marketing nampak dari konten yang diciptakan dan distribusikan melalui halaman website dan akun media sosial miliknya.
Tahun ini ICMA menggelar tiga jenis penghargaan. Penghargaan untuk “Kategori Owned Media” dengan 12 cabang industri di dalamnya, “Kategori Influencer Marketing” dengan 2 cabang industri di dalamnya “The Best Inhouse Magazine” dengan 3 cabang industri, serta “Special Award” penghargaan bagi usaha brand dan pemerintahan dalam pendayagunaan platform.
Selengkapnya, inilah daftar pemenang dalam ICMA 2020:
THE BEST CONTENT MARKETING IMPLEMENTATION CATEGORY
1. Banking:
- Jenius 1st Winner
- DBS Bank 2nd Winner
- IDX 3rd Winner
2. B2B:
- SRC 1st Winner
- Amtiss 2nd Winner
3. Government:
- Kementerian Keuangan 1st Winner
- Genbest - Kemenkominfo 2nd Winner
4. Automotive:
- Pertamina 1st Winner
- Total Oil Indonesia 2nd Winner
- Auto2000 3rd Winner
5. Lifestyle Product:
- Authenticity 1st Winner
- Zact 2nd Winner
- Gatsby 3rd Winner
6. Industrial Product
- Mowilex 1st Winner
- Petrojaya Boral Plasterboard 2nd Winner
- Sahabat Petani – Petrokimia Gresik 3rd Winner
7. Retail:
- Brodo 1st Winner
- Watsons 2nd Winner
- Intex 3rd Winner
8. Office Equipment/IT/Telecommunication:
- Smartfren 1st Winner
- Acer Indonesia 2nd Winner
- First Media 3rd Winner
9. Education:
- EF 1st Winner
10. Transportation:
- Kereta Commuter Indonesia 1st Winner
11. Insurance:
- BPJS Kesehatan 1st Winner
- Sequis Life 2nd Winner
12. Food:
- Pizza Hut 1st Winner
- Fiber Creme 2nd Winner
- Pasti Sania 3rd Winner
THE BEST INFLUENCER MARKETING CATEGORY
1. PRIVATE SECTOR:
- SRC 1st Winner
- Fiber Creme 2nd Winner
- Mowilex 3rd Winner
2. GOVERNMENT & STATE OWNED ENTERPRISE
- BNI 1st Winner
- Kementerian Keuangan 2nd Winner
- Rumah Belajar – Kementerian Pendidikan dan Kebudayaan 3rd Winner
THE BEST INHOUSE MAGAZINE CATEGORY
1. STATE OWNED ENTERPRISE:
- Sahabat Petani – Petrokimia Gresik 1st Winner
- PNM – PNM 2nd Winner
- Energia – PT. Pertamina (Persero) 3rd Winner
2. GOVERNMENT:
- Edukasi Keuangan – Kementerian Keuangan 1st Winner
- Mediakom – Kementerian Kesehatan 2nd Winner
- Bicara – Bank Indonesia 3rd Winner
3. PRIVATE SECTOR
- Beauty News – Martha Tilaar 1st Winner
- BCA Prioritas – Bank Central Asia 2nd Winner
- Apa Kabar – Trakindo 3rd Winner
Special Awards
1. THE BEST USE OF BRAND WEBSITE IN CONTENT MARKETING IMPLEMENTATION: JENIUS
2. THE BEST USE OF FACEBOOK IN CONTENT MARKETING
IMPLEMENTATION: DBS BANK
3. THE BEST USE OF INSTAGRAM IN CONTENT MARKETING
IMPLEMENTATION: COMMONWEALTH BANK
4. THE BEST USE OF YOUTUBE IN CONTENT MARKETING
IMPLEMENTATION: AUTHENTICITY
The Content Marketing Implementation of The Year: JENIUS
Info selengkapnya terkait Indonesia Content Marketing Awards 2020 dapat diakses melalui tautan http://icmf.co.id