Brand apparel serta perlengkapan aktivitas luar ruang Eiger memperoleh penghargaan.

“Content Marketing Implementation of The Year” di ajang Indonesia Content Marketing Award (ICMA) 2018. Keseriusan Eiger dalam mengimplemantasikan strategi content marketing ternampak dari konten yang diciptakan.

Konten milik Eiger yang lebih dari sekadar product content ditempatkan baik di website (eigeradventure.com) maupun akun media sosial miliknya. Semua konten – tekstual maupun visual - terintegrasi serta sukses menggaet perhatian audiens yang disasar. Dengan segala konsistensi dan keseriusannya, Eiger sebelumnya juga meraih predikat implementasi content marketing terbaik di kategori industri “Apparel”.

Tahun ini ICMA menggelar dua jenis penghargaan. Penghargaan untuk “Kategori Industri”.

dengan 12 cabang industri di dalamnya, serta “Special Award” penghargaan bagi usaha brand dalam pendayagunaan platform yang bukan hanya online namun juga cetak.

Selengkapnya, inilah daftar pemenang dalam ICMA 2018:

Best in Industry

1.       Food:

§  Royco                          1st Winner

§  Blue Band                   2nd Winner

§  Tropicana Slim           3rd Winner

2.      Beverages:

§  Pocari Sweat               1st Winner

§  Prenagen                    2nd Winner

§  Anmum                      3rd Winner

3.      Household:

§  Attack                         1st Winner

§  Molto                          2nd Winner

§  Whiskas                      3rd Winner

4.      Retail:

§  IKEA                           1st Winner

§  KFC                             2nd Winner

§  Alfamart                     3rd Winner

5.      Apparel:

§  Eiger                           1st Winner

§  Hijup                           2nd Winner

§  Brodo                          3rd Winner

6.      Automotive:

§  Mitsubishi Motors                  1st Winner

§  Toyota Astra Motor                2nd Winner

§  Honda Prospect Motor           3rd Winner

7.      Automotive Supporting:

§  Castrol Oil                               1st Winner

§  Corsa                                      2nd Winner

§  Total Oil                                  3rd Winner

8.      Personal Care:

§  Softex                                     1st Winner

§  Maybelline                              2nd Winner

§  Garnier                                   3rd Winner

9.      Finance:

§  Jenius                                     1st Winner

§  Bank DBS Indonesia              2nd Winner

§  FIF GROUP                              3rd Winner

10.   Office Equipment, IT, Telecommunication:

§  Telkomsel                               1st Winner

§  Axis                                         2nd Winner

§  First Media                             3rd Winner

11.    Industrial:

§  Dulux                                      1st Winner

§  Avian                                      2nd Winner

§  Semen Tiga Roda                   3rd Winner

12.   Government:

§  Kementerian Keuangan RI                                       1st Winner

§  Jakarta Tourism – Pemprov DKI Jakarta                      2nd Winner

§  Banyuwangi Tourism – Pemprov Banyuwangi         3rd Winner

Special Awards

1.      The Best Corporate Website: Sahabat Nestle

2.     The Best Use of Brand Website: Bebelac

3.     The Best Use of Facebook: Kapal Api

4.     The Best Use of Instagram: Samsung

5.     The Best Use of Youtube: Daihatsu

6.     The Best In-house Magazine:

  Private Sector:

§  Silver – Siloam Hospital - 1st Winner

§  Beranda – Intiland – 2nd Winner

§  Prioritas – BCA Prioritas – 3rd Winner

  State Owned Enteprise/BUMN:

§  Colours – Garuda Indonesia – 1st Winner

§  Energia – Pertamina Drilling Services Indonesia – 2nd Winner

§  Brita Kita – Bank BRI – 3rd Winner

  Government Institution:

§  Fokus – Bank Indonesia – 1st Winner

§  Intax – Dirjen Pajak Kementerian Keuangan RI – 2nd Winner

§  Jendela – Kementerian Pendidikan Kebudayaan RI – 3rd Winner

Content Marketing Implementation of The Year: Eiger

Info selengkapnya terkait Indonesia Content Marketing Awards 2018 dapat diakses melalui tautan berikut.