Apa Itu Greenwashing?

Tahun ini, Parlemen Eropa mendukung larangan bagi produk-produk yang mengklaim "netral emisi” atau "dapat terurai secara biologis”, "ramah lingkungan” dan "alami,” tanpa bukti resmi. UE juga ingin melarang klaim palsu soal daya tahan sebuah produk atau kemungkinan untuk memperbaikinya jika rusak.

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Sumber:

The Great Green Maze, BEUC: https://www.beuc.eu/sites/default/files/publications/BEUC-X-2023-149_The_Great_Green_Maze_How_environmental_advertising_confuses_consumers.pdf

Greenwashing: Navigating the risk, Harvard Law School: https://corpgov.law.harvard.edu/2023/07/24/greenwashing-navigating-the-risk/

Consumers care about sustainability, McKinsey and Company: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/consumers-care-about-sustainability-and-back-it-up-with-their-wallets

Greenwashing: the deceptive tactics behind environmental claims, United Nations: https://www.un.org/en/climatechange/science/climate-issues/greenwashing