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TRIBUNNEWS.COM, JAKARTA-Brand Personal Care khusus wanita Softex memperoleh penghargaan “The Content Marketing Implementation of The Year” di ajang Indonesia Content Marketing Awards (ICMA) 2019.
Keseriusan Softex dalam mengimplementasikan strategi content marketing nampak dari konten yang diciptakan.
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Konten milik Softex yang lebih dari sekadar product content ditempatkan baik di website (http://happifyourworld.com/) maupun akun media sosial miliknya. Semua konten – tekstual maupun visual - terintegrasi serta sukses menggaet perhatian audiens yang ditargetkan.
Dengan segala konsistensi dan keseriusannya, Softex juga berhasil meraih predikat terbaik dalam kategori The Best Content Marketing Implementation dalam industri “Personal Care”, serta implementasi penggunaan Instagram terbaik di kategori Special Award.
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Tahun ini ICMA menggelar tiga jenis penghargaan. Penghargaan untuk “Kategori Owned Media” dengan 9 cabang industri di dalamnya,
“Kategori Influencer Marketing” dengan 2 cabang industri di dalamnya “The Best Inhouse Magazine” dengan 3 cabang industri, serta “Special Award” penghargaan bagi usaha brand dan pemerintahan dalam pendayagunaan platform media sosial.
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Selengkapnya, inilah daftar pemenang dalam ICMA 2019:
THE BEST CONTENT MARKETING IMPLEMENTATION CATEGORY (OWNED MEDIA)
Finance:
- Jenius 1st Winner
- DBS Sparks 2nd Winner
- Commonwealth Bank 3rd Winner 2. Food & Beverages:
- Anmum 1st Winner
- Dancow Parenting Center 2nd Winner
- McDonald’s - Corporate 3rd Winner
Government & State Owned Enterprise:
- Kementerian Keuangan 1st Winner
- Kereta Api Indonesia 2nd Winner
- Sahabat Keluarga – Kementerian Pendidikan dan Kebudayaan 3rd Winner 4. OFFICE EQUIPMENT/IT/TELECOMMUNICATION
- IFlix 1st Winner
- First Media 2nd Winner
- Acer Indonesia 3rd Winner 5. AUTOMOTIVE:
- Toyota Astra Motor 1st Winner
- Daihatsu Indonesia 2nd Winner
- Hyundai Mobil Indonesia 3rd Winner 6. AUTOMOTIVE SUPPORTING:
- Auto 2000 1st Winner
- Total Oil Indonesia 2nd Winner
- Shop & Drive 3rd Winner 7. PERSONAL CARE:
- Softex Indonesia 1st Winner
- Neurobion 2nd Winner
- Systema 3rd Winner 8. INDUSTRIAL PRODUCT
- Dulux 1st Winner
- Rucika 2nd Winner
- WIKA Water Heater 3rd Winner 9. Retail & Apparel:
- Brodo 1st Winner
- Hypermart 2nd Winner
THE BEST INFLUENCER MARKETING IMPLEMENTATION CATEGORY
Private Sector
- Anlene #AdaAtletDalamDirimu 1st Winner
- Boneeto #BoneetuCupChallenge 2nd Winner
- Suzuki Motorcycle Indonesia #KerenMasaKini 3rd Winner 2. GOVERNMENT & STATE OWNED ENTERPRISE
- Kereta Commuter Indonesia #EtikaBerkomuter 1st Winner
- Kementerian Keuangan #UangKita 2nd Winner
- Bank Indonesia #BIGoesToCampus 3rd Winner
The Best Influencer Marketing Strategy: Eiger #LAGUPETUALANGAN
The Best Creative Content in Influencer Marketing Implementation: Smartfren #INDONESIAGUEKEREN