“Secara keseluruhan, Engagement Index dihitung berdasarkan agregate penilaian Ripple10 (bobot 25 persen), kinerja Facebook, YouTube, Twitter, dan Instagram (masing-masing bobotnya 15 persen), dan kinerja Website (bobot 15 persen),” ujar Lis.
Beberapa Pemenang Indonesia Most Engaging Brand 2022
HEALTH CARE APPS
1. MobilJKN Faskes
2. Alodokter
3. Halodoc
ONLINE DRUGS STORE
1. K24 Klik
2. Kimia Farma Mobile
3. Life Pack.id
ELECTRONICS
1. Samsung
2. Panasonic
3. Sharp
LAPTOP & TABLET
1. Xiaomi
2. Samsung
3. HP
SMARTPHONE
1. Xiaomi
2. Samsung
3. Realme